TURNING A SAFETY RISK INTO A SIMPLE, ON-BRAND FIX.
Store Safety - Hush Puppies
THE SITUATION:
The shop's glass doors were kept clean and clear - but a customer, not realising a door was there, walked straight into one and was injured.
THE CHALLENGE:
Focus: The risk hasn't been visible until an incident had already happened.
Systems: Nothing on the doors signalled they were there, despite the doors being kept spotless.
People: A simple environmental gap had a direct impact on customer safety.
THE APPROACH:
Added the Hush Puppies dog logo to the centre of each door at eye level - keeping the doors see-through and welcoming, while giving people's eyes something to catch on before walking into the glass.
THE OUTCOME:
A safer store frontage without losing the open, glass-fronted look - solved using an existing brand asset rather than any additional cost or disruption.
This example reflects earlier operational experience, and the same thinking now underpins the work delivered through Emma Baker Focus.
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